[Webinar Recording] Why Is Water Stewardship a Business Continuity Strategy?

For tourism businesses in water-stressed destinations, the cost of a lack of water stewardship does not just appear on a utility bill. It is the cost of disruption: emergency supply, service failures, unavailable rooms, stressed employees, dissatisfied guests, regulatory exposure and a weakened relationship with the destination that makes the business possible.

That was the central message from the AST Webinar, “Is Your Brand Treating Water as a Risk or Strategic Asset?” featuring Charintip “Kade” Tiyaphorn, Director of Commercial & Finance at Pimalai Resort & Spa, and Syifa Muntaha, Eco Champion Coordinator at Waterbom Bali, the discussion moved beyond the familiar consensus to “save water.”