[Webinar Recording] People Are the Strategy: Building Impact-Led Tourism Through Next-Gen Talent

Impact-led tourism is not a value exercise. At its most rigorous, it is a different theory of value creation. It is one that counts community capability, cultural continuity, and local ownership as assets on the balance sheet, not costs to minimize.

It is about recruiting, developing, and trusting people to lead. 

The businesses and destinations that have internalized this are building something the market cannot easily replicate: teams who believe in what they do, guests who notice the difference, and communities that have a stake in the outcome rather than a seat at the service counter.