AST Market Brief | November 2025

November 2025 marked a landmark moment for Asia's tourism sector as the region embraced innovative solutions to tackle climate challenges. Unified sustainability metrics, coastal resilience strategies, and community-driven initiatives are reshaping tourism across Asia, balancing economic growth with environmental and cultural preservation.

With tourism contributing 10% to the global GDP and Asia hosting some of the world's most critical biodiversity hotspots, these efforts are not just timely—they are essential for building a resilient, future-ready industry.