AST Market Brief | October 2026

This past month, one of the biggest stories coming out of Asia was the devastating forest fires in Indonesia. The resulting haze disrupted flights and outdoor experiences, showing how disruption in one destination can destabilize itineraries across neighboring markets. Also in October, hotel groups including Deevana and The Leela announced responsible sourcing commitments, while Mandarin Oriental’s MO.RE platform connects climate-risk planning with investment, design, and operations.

Across 10 stories, the October Market Brief examines what these announcements and initiatives could change for businesses, visitors, and host communities — and what needs to happen to realize these sustainability ambitions.