Trade Associations
Photo by Nikoi Island
Adventure Travel Trade Association (ATTA)
ATTA unites global adventure travel leaders, including Asia-focused members, to champion sustainable practices, industry research, and profitable growth for operators, guides, and destinations. Founded in 1990, it emphasizes low-impact tourism, community benefits, and innovation through events, certification, and advocacy.
ATTA's Sustainability Resource Center offers reports, webinars, toolkits, and courses on climate action, plus Tomorrow's Air initiative for carbon removal and conscious travel.
Asia Pacific Outdoor Lodging Association
The Asia Pacific Outdoor Lodging Association (APOLA) unites the region’s outdoor lodging professionals to drive sustainable growth, innovation, and top-tier glamping experiences that boost local economies and preserve nature. This not-for-profit trade body champions eco-friendly practices, from construction to community engagement, minimizing impact while maximizing guest immersion. Its focus distinguishes it by turning outdoor hospitality into cultural, environmental, and profitable harmony.
Key members include Cloud Collective, C9 Hotelworks, Basecamp Bali, Horwath HTL.
Pacific Asia Travel Association (PATA)
PATA advances a meaningful Pacific Asia tourism economy as a not-for-profit membership association uniting governments, industry leaders, academia, and communities. Founded in 1951 and headquartered in Bangkok, it shares knowledge, enables networking, and protects tourism assets through innovation, collaboration, and adaptability. Its 2030 strategy emphasizes resilient, purpose-driven growth with research, events, and endorsements like the UN Global Code of Ethics for Tourism. PATA distinguishes itself as the leading voice catalyzing responsible development across the Asia-Pacific region's vast tourism ecosystem.
Regenerative Travel
Regenerative Travel curates net-positive hotels and experiences that restore nature, uplift communities, and honor local cultures beyond mere sustainability. Launched in 2019, it vets properties and builds a marketplace uniting hotels, agents, DMCs, and operators for collaborative regeneration. Its mission lies in transforming tourism into measurable positive outcomes for destinations.
The Long Run
The Long Run empowers purpose-driven tourism businesses to deliver lasting positive impact through its pioneering 4Cs framework: Conservation, Community, Culture, and Commerce. Founded in 2009 as a ZEITZ Foundation initiative, it connects eco-lodges, retreats, and operators safeguarding over 23 million acres, protecting 400+ endangered species, and uplifting 750,000 people. Members receive tailored sustainability support, knowledge exchange, and Global Ecosphere Retreat® certification to drive continuous improvement and profitability. Harnessing tourism as a force for good, The Long Run proves nature, communities, and commerce can thrive together long-term.