Generative AI in Marketing: How Can Hotels Leverage It Without Losing the Human Touch

Artificial intelligence, particularly generative AI, has advanced significantly in recent years. Gone are the days when AI was only associated with robots and science fiction. Nowadays, businesses across various industries are using AI to improve their processes and enhance customer experience.

One area where AI is making a significant impact is marketing. Businesses are persistently seeking innovative methods to differentiate themselves and engage with their customers in more meaningful ways. And generative AI is helping them achieve just that, enabling a level of personalization that was once unimaginable.

The key challenge, however, lies in blending these advanced capabilities with the genuine human touch, which is what truly defines hospitality.