Should Hotels Collaborate with OTAs or Move Away from Them?

With the rise of Online Travel Agencies (OTAs), hotels are enjoying increased bookings and exposure. However, high commission fees and limited control over pricing present significant challenges.

OTAs offer benefits such as increased visibility and advanced marketing tools. However, the costs can be steep, impacting profit margins. Additionally, the increase in mass tourism can dilute brand uniqueness and strain local environments.

But here's the million-dollar question—should hotels continue to partner with OTAs, or should they focus on direct bookings and sustainable practices?

This article dives deep into strategies that align with sustainability while maximizing revenue potential.