ITB Berlin 2025: Global Tourism Rebounds, But Can It Regenerate?

As the world’s premier travel trade show, ITB Berlin 2025 delivered a dynamic platform for industry leaders, policymakers, and tech innovators to discuss the future of tourism. From discussions on sustainability, AI, and inclusivity to the inaugural UN Tourism Ministers Summit, this year’s event emphasized not only tourism’s rapid evolution but also the pressing challenges. Sessions tackled visitor dispersion, regenerative tourism, and evolving traveller expectations, all while addressing the impact of technology, climate change, and economic shifts on the global travel industry.