Inside Tourism Cares’ Meaningful Travel Map: Success Secrets from Thailand’s Hospitality Leaders

The Tourism Authority of Thailand, in partnership with the U.S.-based NGO Tourism Cares, has taken steps to make purpose-driven tourism in Thailand more searchable and accessible to travelers and travel advisors alike. 

They introduced 15 Thai Impact Partners to the Meaningful Travel map — a curated collection of businesses that meet stringent sustainability and social responsibility standards.

The Asia Sustainable Travel team visited Krabi to meet with the founders of two Meaningful Travel properties, Varana and Anana. The two visionary hoteliers shared insights into their motivations, their approach to blending purpose with profitability, and their vision for a more sustainable future in Asia’s travel industry.