Is K-Wave Driving Overtourism or Molding a New Generation of Climate Activists?

The Korean Wave (K-Wave), or Hallyu, encompasses various aspects of Korean culture such as drama, pop music, beauty trends, and gastronomy. While it may seem unrelated to sustainability, it offers valuable insights into smart collaboration and diversification to build engaging audiences and promote sustainable choices in consumption and travel.

However, the K-wave is not without its controversies. The Korean entertainment industry has been criticized for its intense work schedule, which has taken a toll on the physical and mental health of celebrities. Many argue that it has also contributed to overconsumption and overtourism.

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From Zero to Hero: The Journey of a Sustainable Travel Startup in Asia

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Paradise Reimagined: Discovery Coron's Sustainability Journey