Can Thailand Celebrate Songkran Water Festival and Still Be Eco-Friendly?

As global festivals face increasing scrutiny for their environmental impact, Thailand's Songkran festival is at a pivotal moment between preserving cultural heritage and promoting sustainability. This year, as the festival draws global attention for its extended observance, efforts to balance traditional celebrations with eco-friendly practices take center stage. Through interviews with key figures in the tourism and hospitality sectors, we explore innovative approaches to reducing water wastage while keeping the festival's spirit alive.