5 Essential Campaign Building Lessons for Sustainability Marketers from Barbiemania

Ever felt like you've been living under a rock for missing out on Barbie's cinematic takeover this summer?

Well, if you're a marketer, you know this phenomenon holds more wisdom than meets the eye.

As marketers ourselves, we were captivated by the media and digital media storm around the Barbie movie release. In a summer riddled with climate disasters, Barbie still stole the show.

It's a masterclass in attention-grabbing.

Barbie's marketing team is the real winner here for painting the world pink, making her the talk of towns from Colombo to Columbus.

We are here to deep dive into the marketing and movement-building lessons that we as sustainability marketers and climate advocates can learn from Barbiemania.