AI and Big Data Are Reshaping the Travel Industry, but Not Everyone Is Benefiting

AI offers the travel industry a multitude of possibilities. It elevates the customer experience by automating services like chatbots. But it doesn't stop there. It goes above and beyond by offering personalized recommendations for accommodations and activities, drawing insights from customers' past purchases, reviews, and behavior patterns.

Big Data also plays a crucial role in sustainable travel, enabling the industry to analyze environmental impact, local economies, and social factors. It can provide insights into consumer behavior, trends, and preferences that are highly useful for the efficient management of tourism resources.