Low-Impact Travel in Asia: What Does It Mean, and Who Stands to Gain?
Once a niche concept, low-impact travel has recently become a rallying cry among sustainability advocates in the tourism industry.
At its core, the movement has long championed reducing emissions through low-carbon mobility, which is a valid starting point, given that transport-related CO2 emissions of the tourism sector account for 22% of all emissions from transport, according to the UNWTO.
However, the definition of low-carbon or low-impact travel is evolving. In today’s climate-conscious landscape, low-impact travel can no longer rely solely on swapping flights for trains or diesel vans for EVs — especially in a vast continent like Asia, where building the cross-border infrastructure for rail and electric mobility requires large-scale, long-term inter-government investment.
Beyond Greenwashing: How Verifiable Storytelling Drives Impactful, Responsible Tourism
We recently co-hosted the Beyond Greenwashing: Enabling Verifiable Storytelling in Sustainable Travel webinar with Dimitri Syrris, Founder and CEO of Baotree. Together, we discussed one of the most pressing challenges facing the hospitality and tourism industry today: how can businesses move beyond vague claims and superficial eco-labels to tell stories that are authentic, impactful, and verifiable?
The webinar wasn’t just another discussion about being “eco-friendly.” We delved into how storytelling, backed by data and human connection, can turn sustainability efforts into meaningful stories that build trust and inspire action.
This recap covers the key takeaways, including solutions to common sustainability communication challenges, frameworks for structuring stories, and tools to help your business craft narratives that matter.
Bridging the Sustainability Say-Do Gap in APAC Travel: What Booking.com and Traveloka Reports Reveal
For years, sustainable travel was viewed as a niche, embraced by a small group of eco-conscious consumers and a limited number of businesses offering organic menus, off-grid wellness retreats, and carbon offsets.
But in 2025, the narrative has changed. Sustainability is no longer a fringe concern; it’s a mainstream expectation.
According to Booking.com’s latest global survey, 84% of travelers now consider sustainability important. Homegrown Asian OTA Traveloka echoes this shift: 80% of APAC travelers say they are open to choosing sustainable options, provided they are available and affordable.
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