Bridging the Sustainability Say-Do Gap in APAC Travel: What Booking.com and Traveloka Reports Reveal

For years, sustainable travel was viewed as a niche, embraced by a small group of eco-conscious consumers and a limited number of businesses offering organic menus, off-grid wellness retreats, and carbon offsets.

But in 2025, the narrative has changed. Sustainability is no longer a fringe concern; it’s a mainstream expectation.

According to Booking.com’s latest global survey, 84% of travelers now consider sustainability important. Homegrown Asian OTA Traveloka echoes this shift: 80% of APAC travelers say they are open to choosing sustainable options, provided they are available and affordable.