

Turning the Tide: Innovative Solutions to Asia’s Water Challenges in Hospitality
For your property, water is the silent partner in delivering exceptional guest experiences—filling your pools, powering your kitchens, and providing guests with comfort. Yet this vital resource faces a mounting set of challenges, from environmental scarcity and rising operational costs to evolving guest expectations. In this article, you’ll not only uncover these urgent issues but also discover case studies and targeted, actionable strategies to help you take control of water management, boost sustainability, and future-proof your operations.

How Hotels Turn Sustainable Food Sourcing into A Brand Advantage
Global Hotels in Asia Put Responsible Food Sourcing on the Menu
JW Marriott Khao Lak Resort’s response to addressing food-related emissions and also providing healthy food has been to rebuild its food system from the ground up.
In April 2024, the resort launched the 27-acre JW Garden, perhaps one of the largest resort farms in Asia Pacific. The project was born from a simple question: What if a resort could grow food to cut imports, slash waste, and enrich its ecosystem, and at the same time create a richer experience for its guests?

How These Hotels Turn Urban Sustainability Challenges Into Scalable Impact
From Bangkok to Singapore, designing and operating a sustainable hotel in a city means contending with limited footprints, ever-shifting policies, and relentless pressure on space and resources. Achieving meaningful impact in these compact city centers requires more than good intentions. It demands innovation, discipline, and long-term thinking.
And yet, it is precisely in these high-pressure environments that innovation flourishes.
As population centers and global travel gateways, cities offer hospitality brands not only their toughest test but their clearest opportunity to lead.
In this article, we spotlight three hotels, Pan Pacific Singapore, Grand Hyatt Singapore, and Kimpton Maa-Lai Bangkok that have risen to the challenge. Rather than seeing constraints as deal-breakers, they’ve turned them into design prompts and operational innovations.
Their stories offer valuable lessons in how to embed sustainability into the urban guest experience, not as an add-on, but as a defining feature.

Rewriting the Script: How Vietnam’s Homegrown Hospitality Brands Are Reclaiming Luxury
Type “Vietnamese luxury hospitality” into Google or ChatGPT, and the top results still lean toward international names.
These global names have helped propel Vietnam into one of the most popular travel destinations in the world. Naturally, they also dominate the narrative and expectation of what luxury hospitality should look and feel like in Vietnam.
A quiet shift, however, is underway.
Across the country, a new class of Vietnamese-owned hospitality brands is emerging, not just as operators of world-class resorts, but as cultural authors reclaiming their own space in the narrative. From the reforested valleys of Mai Chau to the artisan islets of Hoi An, properties like Avana Retreat, Namia River Retreat, The Anam, and Ancient Hue are reframing luxury on their own terms: rooted in people, attuned to place, and driven by purpose.

What Makes These Two Businesses Vietnam’s Best-Kept Sustainable Travel Stories?
Only a handful of operators stand out for placing sustainability at the heart of their business. Even fewer succeed in doing so while achieving commercial viability, proving that travel businesses can thrive while centering the triple bottom line of people, planet, and profit.
To uncover what sets these trailblazers apart, AST hit the road with Chôm Chôm Travel and Oxalis, two of Vietnam’s leading adventure travel companies. What we found were not just tours, but transformative journeys that are rooted in community upliftment, ecological awareness, and a deep respect for place.

Bridging the Sustainability Say-Do Gap in APAC Travel: What Booking.com and Traveloka Reports Reveal
For years, sustainable travel was viewed as a niche, embraced by a small group of eco-conscious consumers and a limited number of businesses offering organic menus, off-grid wellness retreats, and carbon offsets.
But in 2025, the narrative has changed. Sustainability is no longer a fringe concern; it’s a mainstream expectation.
According to Booking.com’s latest global survey, 84% of travelers now consider sustainability important. Homegrown Asian OTA Traveloka echoes this shift: 80% of APAC travelers say they are open to choosing sustainable options, provided they are available and affordable.
Work with us
Ready to take your business to the next level — with purpose?
From B2B content development, such as impact reports and newsletters, to speaking engagements and business match-matching, we offer a full suite of services designed to grow your business and drive enduring impact.
And we don’t stop there. 5% of all revenue goes directly to traceable social and environmental initiatives across Asia.