The Business of Balance: Can Asia’s Wellness Boom Stay True to Its Soul?
Wellness, across Asia, is never a passing trend. Wellness practices are an inheritance, passed down through generations, woven into dawn rituals, temple offerings, forest walks, and herbal teas brewed by hand.
Long before “detox retreats” appeared on luxury itineraries, Ayurveda mapped the human body as a universe of balance, Thai massage offered preventive and rehabilitative benefits to the human body, and Zen Buddhism guided the Japanese to find serenity in simplicity.
But in the last two decades, the continent that originated many holistic healings has become the world’s largest wellness marketplace. Asia-Pacific’s wellness tourism sector is projected to reach US $290.4 billion by 2030 — a surge driven by rising incomes, digital fatigue, and the modern epidemic of burnout.
The paradox is stark: while wellness has never been more in demand, it is also facing the greatest risk of losing its essence.
Breaking the Chain to Save It: How Asia’s Hospitality Can Fix Food Systems
Asia’s hospitality industry is in culinary reckoning. Climate shocks are hitting staple crops. Global supply chains remain fragile and expensive. Rising guest expectations are pushing hospitality into a culinary reckoning.
In short, the way Asia eats and how hotels and restaurants serve food must change.
At the recent AST webinar, Breaking the Chain to Save It: How Asia’s Hospitality Can Fix Food Systems, three leaders showed what change looks like on the ground:
Their message was clear. To shape sustainable food systems, hospitality must address both ends of the chain: upstream and downstream.
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