What Makes These Two Businesses Vietnam’s Best-Kept Sustainable Travel Stories?
Only a handful of operators stand out for placing sustainability at the heart of their business. Even fewer succeed in doing so while achieving commercial viability, proving that travel businesses can thrive while centering the triple bottom line of people, planet, and profit.
To uncover what sets these trailblazers apart, AST hit the road with Chôm Chôm Travel and Oxalis, two of Vietnam’s leading adventure travel companies. What we found were not just tours, but transformative journeys that are rooted in community upliftment, ecological awareness, and a deep respect for place.
Bridging the Sustainability Say-Do Gap in APAC Travel: What Booking.com and Traveloka Reports Reveal
For years, sustainable travel was viewed as a niche, embraced by a small group of eco-conscious consumers and a limited number of businesses offering organic menus, off-grid wellness retreats, and carbon offsets.
But in 2025, the narrative has changed. Sustainability is no longer a fringe concern; it’s a mainstream expectation.
According to Booking.com’s latest global survey, 84% of travelers now consider sustainability important. Homegrown Asian OTA Traveloka echoes this shift: 80% of APAC travelers say they are open to choosing sustainable options, provided they are available and affordable.
Become an AST member to unlock playbooks & connections to future proof your business. Join today.
Work with us
Ready to take your business to the next level — with purpose?
Take a look at our Media Kit.
From B2B content development, such as impact reports and newsletters, to speaking engagements and business match-matching, we offer a full suite of services designed to grow your business and drive enduring impact.
And we don’t stop there. 5% of all revenue goes directly to traceable social and environmental initiatives across Asia.