Sustainability in Focus, Analysis Rhea Vitto Tabora Sustainability in Focus, Analysis Rhea Vitto Tabora

Sustainability Beyond the Manager: Engaging Your Entire Team

How can sustainability evolve from a series of isolated efforts into a unified mission championed by every member of your team? 

This question was at the heart of our recent webinar, where Dimitri Syrris, Founder & CEO of Baotree, and Rhea Vitto Tabora, Co-Founder of Asia Sustainable Travel, explored how to transform sustainability into an inclusive, shared responsibility within hospitality operations.

They discussed why this approach is more critical than ever for the hospitality and travel sector and shared actionable insights, compelling examples, and innovative tools to help professionals create a team-driven sustainability roadmap.  

Read More

How These Hotels Turn Urban Sustainability Challenges Into Scalable Impact

From Bangkok to Singapore, designing and operating a sustainable hotel in a city means contending with limited footprints, ever-shifting policies, and relentless pressure on space and resources. Achieving meaningful impact in these compact city centers requires more than good intentions. It demands innovation, discipline, and long-term thinking.

And yet, it is precisely in these high-pressure environments that innovation flourishes.

As population centers and global travel gateways, cities offer hospitality brands not only their toughest test but their clearest opportunity to lead.

In this article, we spotlight three hotels, Pan Pacific Singapore, Grand Hyatt Singapore, and Kimpton Maa-Lai Bangkok that have risen to the challenge. Rather than seeing constraints as deal-breakers, they’ve turned them into design prompts and operational innovations.

Their stories offer valuable lessons in how to embed sustainability into the urban guest experience, not as an add-on, but as a defining feature.

Read More
Analysis, Sustainability in Focus Rhea Vitto Tabora Analysis, Sustainability in Focus Rhea Vitto Tabora

Designing Desire: The Business and Wellness Case for Biophilic Hospitality

Hospitality has long been measured by its ability to provide comfort and luxury, but things are changing. With the rise of biophilic design, guests now want more than just a place to stay. They are looking for spaces that bring them closer to nature and rejuvenate them. It's now about blending the natural world into architecture and creating experiences that go beyond the built environment.

This article explores the core principles and growing importance of biophilic design, highlighting its benefits and successes. It offers hospitality professionals a practical guide to creating spaces that deeply resonate with guests while promoting sustainability.

Read More
Sustainability in Focus, Analysis Hanniel Almasco Sustainability in Focus, Analysis Hanniel Almasco

Sri Lanka, South Asia’s Rising Star in Sustainable Tourism

Explore Sri Lanka’s transformation into South Asia’s leader in sustainable tourism. From eco-conscious initiatives like Sigiriya’s certification to diverse, high-value travel experiences, this article uncovers strategies shaping its revival. Hospitality and travel professionals will find valuable insights and future trends.

Read More
Sustainability in Focus Jeremy Tran & Rhea Vitto Tabora Sustainability in Focus Jeremy Tran & Rhea Vitto Tabora

Key Insights from AST Forum Ha Noi

The Asia Sustainable Travel (AST) Forum Ha Noi gathered industry leaders to address two important challenges in hospitality and tourism. The discussion spanned two thought-provoking panels. 

The first, “From Plastic Pollution to Solution,” spotlighted practical approaches to reducing plastic waste through innovative supply chains, guest engagement, and community partnerships. 

The second, “Sustainability: Cost Center or Revenue Driver?” explored strategies to balance environmental, social, and economic sustainability while embedding these principles into business operations. 

These sessions highlighted how the hospitality sector can achieve a meaningful impact by aligning business growth with responsible practices. 

Read More
Sustainability in Focus Rhea Vitto Tabora Sustainability in Focus Rhea Vitto Tabora

Pursuing Sustainability in Hospitality: Insights from PHILHOST 2025

Discover how the 4th Philippine Hospitality on Sustainable Tourism (PHILHOST 2025) is transforming hospitality with actionable strategies for sustainable tourism. From circular economy and data management to certifications and the journey toward Net Zero, the discussions provided valuable perspectives and practical strategies that are shaping the future of the tourism industry.

Read More
Sustainability in Focus, Analysis Jeremy Tran Sustainability in Focus, Analysis Jeremy Tran

Low-Impact Travel in Asia: What Does It Mean, and Who Stands to Gain?

Once a niche concept, low-impact travel has recently become a rallying cry among sustainability advocates in the tourism industry. 

At its core, the movement has long championed reducing emissions through low-carbon mobility, which is a valid starting point, given that transport-related CO2 emissions of the tourism sector account for 22% of all emissions from transport, according to the UNWTO. 

However, the definition of low-carbon or low-impact travel is evolving. In today’s climate-conscious landscape, low-impact travel can no longer rely solely on swapping flights for trains or diesel vans for EVs — especially in a vast continent like Asia, where building the cross-border infrastructure for rail and electric mobility requires large-scale, long-term inter-government investment.

Read More
Sustainability in Focus Rhea Vitto Tabora Sustainability in Focus Rhea Vitto Tabora

Beyond Greenwashing: How Verifiable Storytelling Drives Impactful, Responsible Tourism

We recently co-hosted the Beyond Greenwashing: Enabling Verifiable Storytelling in Sustainable Travel webinar with Dimitri Syrris, Founder and CEO of Baotree. Together, we discussed one of the most pressing challenges facing the hospitality and tourism industry today: how can businesses move beyond vague claims and superficial eco-labels to tell stories that are authentic, impactful, and verifiable?

The webinar wasn’t just another discussion about being “eco-friendly.” We delved into how storytelling, backed by data and human connection, can turn sustainability efforts into meaningful stories that build trust and inspire action.

This recap covers the key takeaways, including solutions to common sustainability communication challenges, frameworks for structuring stories, and tools to help your business craft narratives that matter.

Read More

Bridging the Sustainability Say-Do Gap in APAC Travel: What Booking.com and Traveloka Reports Reveal

For years, sustainable travel was viewed as a niche, embraced by a small group of eco-conscious consumers and a limited number of businesses offering organic menus, off-grid wellness retreats, and carbon offsets.

But in 2025, the narrative has changed. Sustainability is no longer a fringe concern; it’s a mainstream expectation.

According to Booking.com’s latest global survey, 84% of travelers now consider sustainability important. Homegrown Asian OTA Traveloka echoes this shift: 80% of APAC travelers say they are open to choosing sustainable options, provided they are available and affordable.

Read More

Become an AST member to unlock playbooks & connections to future proof your business. Join today.

Work with us

Ready to take your business to the next level — with purpose?

Take a look at our Media Kit.

From B2B content development, such as impact reports and newsletters, to speaking engagements and business match-matching, we offer a full suite of services designed to grow your business and drive enduring impact.

And we don’t stop there. 5% of all revenue goes directly to traceable social and environmental initiatives across Asia.