Is ILTM Asia Pacific Ready to End ‘Beige-ification’ and Advance Sustainability?
Analysis, Trade Show Jeremy Tran Analysis, Trade Show Jeremy Tran

Is ILTM Asia Pacific Ready to End ‘Beige-ification’ and Advance Sustainability?

As the leading luxury travel trade show in Asia, ILTM Asia Pacific occupies a position of profound influence in shaping the region’s high-end tourism sector. Its 2025 edition at Marina Bay Sands, Singapore, saw 740 luxury travel advisors and exhibitors engage in over 40,000 pre-scheduled meetings, a significant 12% growth from the prior year. 

But behind the polished networking lounges and celebratory metrics, a more urgent question emerged: is the luxury travel sector, and ILTM Asia Pacific itself, ready to move beyond the aesthetic uniformity that increasingly defines much of global hospitality, and lead a shift toward cultural diversity, sustainability,  and innovation?

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